#FACEBOOK MARKETPLACE HOW TO#
#FACEBOOK MARKETPLACE FULL#

To create your Facebook Business page, log in to Facebook, select the Menu button (top right corner), then select Page from the Create menu:įrom here, you’ll be able to add your cover photo, profile photo, and information about your business. In order to use Facebook Store and Marketplace integrations, your products must adhere to Facebook’s commerce policies and the terms outlined in the Facebook Seller Agreement. You do not need to create an entirely separate Facebook account, as your business page will be managed separately from your personal page and won’t be visibility tied to it (unless you choose to post from your store on to your personal page). Your business may already have a Facebook page, but if not, you have to create one. It’s a must-have if you want to sell on Facebook. If you’re a small business or creator looking to sell directly on Facebook and through the Facebook app, you’ll want to start by creating a Facebook shop.

#FACEBOOK MARKETPLACE HOW TO#

Jump to How to sell using Live Shopping.Live Shopping works alongside your Facebook store, but it’s worth discussing on its own because of the big opportunity it presents.

If you have a Facebook store, you’ll also have the ability to sell products during a live broadcast. Jump to How to sell through buy and sell groups.Buy and sell groups are best for people looking to sell-off old items, garage-sale style.įor merchants, buy and sell groups should not be the primary way of selling on Facebook, but there are ways that retailers can use these groups to help build their brand, especially on a local level. Part of the move to adapt Marketplace to retailers comes from the fact that C2C transactions are more commonly done through Facebook buy and sell groups.įacebook groups can enable the buy and sell feature, but more commonly, localized groups for specific towns and cities are used for buying and selling. Jump to How to sell on Facebook Marketplace.Given that Facebook’s internal data in 2019 indicated a major B2C opportunity for retailers, don’t be surprised if Marketplace continues rolling out features that refocus it toward ecommerce businesses. While it’s still sometimes used in this way, Facebook has since added features like on-site checkout and shipping options meant to accommodate the needs of small businesses. They can do it mid-scroll.įacebook Marketplace was originally set up as a consumer-to-consumer (C2C) sales tool meant to compete with Craigslist, with users posting classified ads and arranging direct in-person exchanges of product and payment. The customer never has to leave Facebook to purchase your item. With Facebook Shops, merchants can set up a fully functioning online store located directly on their Facebook Business page. If you’re a small business owner looking to build an audience, grow your brand, and boost your sales all at once, Facebook Shops is the best sales channel to start with. We’ll cover each in more detail below, but first, here’s a quick introduction to the ways to sell on Facebook: 1.

How to sell through buy and sell groupsįacebook offers a ton of tools to help merchants and users sell online.First, click on the Messenger icon in the top right hand corner of your Facebook, or open up the Messenger app. Here are the directions for how to find a Facebook profile for someone you're dealing with on Facebook Marketplace. Fortunately, you still can find the Facebook profile of the person you are buying something from or selling something to. When someone initiates interest in an item, that conversation will now appear in a 'Marketplace' subsection of Messenger. Not ideal when it's someone you're possibly inviting to your home. It is now more difficult to see the buyer or seller's last name and profile.

#FACEBOOK MARKETPLACE FULL#

Historically, Facebook Marketplace has made it very easy to see who exactly you're buying from or selling to by including their full name and a link to their Facebook profile, but I noticed recently that there's been a change to the site's design. While the anonymity of Craigslist is an appeal for some, being able to see who you are selling to or who you are buying something from is preferred by many people. Despite countless reasons to leave Facebook, there's one feature that keeps me on the site: Facebook Marketplace, a section where you can buy and sell items such as furniture, cars, and vintage lamps.įacebook Marketplace is essentially a ripoff of Craigslist with one very big difference: It's linked to your public Facebook profile.

Facebook marketplace